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Ferrari Unveils First $390,000 SUV With a Plea: ‘Don't Call It an SUV’

The supercar maker’s first four-door four-seater has likely racked up more than 2,000 pre-orders already.

Ferrari NV’s Purosangue 

Ferrari NV’s Purosangue 

Source: Ferrari NV
Updated on

Ferrari NV unveiled its long-awaited 390,000-euro ($390,195) Purosangue crossover that will haul the supercar maker into a new era of broader appeal.

The company’s most utilitarian model in its 75-year history — with four doors, four seats and a 473-liter (125-gallon) trunk — will hit showrooms next year. While heavily geared over four years of development to meet Ferrari’s track-worthy credentials, the Purosangue represents a break from the manufacturer’s low-slung racing machines and dispels doubts it would ever produce a versatile vehicle.