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Beyonce, Nas Producers Will Make Music for Bored Ape Rock Band

  • James Fauntleroy, Hit-Boy have signed on to produce Kingship
  • Universal Music sees crypto, NFTs as new way to generate cash
Hit-Boy, left, and James Fauntleroy in the studio.
Hit-Boy, left, and James Fauntleroy in the studio.

Photographer: THIRDEYERAZ


A rock band made up of virtual apes, created last year at the height of crypto mania, now has actual musicians putting together its sound -- a pair of sought-after producers who have worked with Beyonce and Rihanna.

James Fauntleroy and Chauncey Hollis Jr., better known as Hit-Boy, have begun work on a new album for Kingship, a band Universal Music Group NV formed as part of a bet it can generate revenue from selling virtual goods and services built around acts. The hiring of artistic heavyweights marks a new phase of the project. Fauntleroy has won Grammys for his work with Bruno Mars and Justin Timberlake, while Jay-Z and Nas have collaborated with Hit-Boy.