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The Tiafoe Effect: US Tennis Star Has Big Impact in Africa

In this photo provided by Sam Jalloh, children in Sierra Leone participate in a tennis lesson in October 2021. Jalloh zig-zagged across West Africa in 2021 coaching tennis to kids. He took with him rackets, balls and a cellphone loaded with photos and videos of a pro player in action to inspire the youngsters. The player was new U.S. tennis star Frances Tiafoe. The move to encourage young Africans by showing them images of Tiafoe, an American with Sierra Leone heritage, has paid off big time. (Sam Jalloh via AP)
In this photo provided by Sam Jalloh, children in Sierra Leone participate in a tennis lesson in October 2021. Jalloh zig-zagged across West Africa in 2021 coaching tennis to kids. He took with him rackets, balls and a cellphone loaded with photos and videos of a pro player in action to inspire the youngsters. The player was new U.S. tennis star Frances Tiafoe. The move to encourage young Africans by showing them images of Tiafoe, an American with Sierra Leone heritage, has paid off big time. (Sam Jalloh via AP)

Freetown, Sierra Leone (AP) -- Last year, Sam Jalloh zig-zagged across West Africa coaching tennis to kids, taking with him rackets, balls and a cellphone loaded with photos and videos of a pro player in action to inspire the youngsters.

The player? Frances Tiafoe.