Skip to content

Adam Neumann Is Back, This Time With a Crypto Angle

Flow, the controversial entrepreneur’s new real estate startup backed by Andreessen Horowitz, has plans to use crypto with its digital wallet.



Photographer: Angus Mordant/Bloomberg

After Adam Neumann was very publicly ousted from his job as chief executive officer of WeWork Inc. in 2019, he stayed silent for a period, traveling with his family and giving few interviews as people produced books, podcasts, and fictional TV shows about his dramatic fall from glory. Three years later, it’s clear that Neumann picked up a new interest during his post-WeWork hibernation: crypto.

Neumann has helped found two separate startups that involve crypto: Flow and Flowcarbon. (Neumann said recently that “flow” is one of his favorite words.) Flowcarbon uses blockchain technology to track carbon credits, and Flow, which raised $350 million from Andreessen Horowitz in August, is a residential real estate company. Flow hasn’t made the details of its plan public, but they include a digital wallet for handling cryptocurrencies, according to people familiar with the matter, who declined to be identified in discussing private information. The wallet would also offer other financial services, such as allowing users to connect a bank account. (Some details of Flow’s crypto plans were reported earlier by Forbes.)