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Wins — And Losses — Can Pile Up With Sped-up Sports Betting

A customer makes a sports bet at the Ocean Casino Resort in Atlantic City, N.J. on Sept. 6, 2022. In the fifth year of legal sports betting in most U.S. states, the action is speeding up due to microbetting, the ability to place a bet on an outcome as narrowly targeted as the result of the next pitch in baseball or the next play in football. (AP Photo/Wayne Parry)
A customer makes a sports bet at the Ocean Casino Resort in Atlantic City, N.J. on Sept. 6, 2022. In the fifth year of legal sports betting in most U.S. states, the action is speeding up due to microbetting, the ability to place a bet on an outcome as narrowly targeted as the result of the next pitch in baseball or the next play in football. (AP Photo/Wayne Parry)
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Atlantic City, N.J. (AP) -- With legal sports betting in its fifth year in much of the U.S., things are getting much more intense, with increasing ways to bet and more opportunities to rapidly win — and lose — money.

When the defending Super Bowl champion Los Angeles Rams kick off the NFL season Thursday night against the Buffalo Bills, 31 U.S. states plus Washington D.C. will offer legal sports betting. A record 46.6 million Americans say they plan to bet on the upcoming NFL season, up 3% from last year, according to the American Gaming Association.