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UConn’s Azzi Fudd Is Rewriting the College Athlete Playbook

She’s leading a generation of players who are finally able to make money on their name, image and likeness.

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Athlete Empire: How UConn’s Azzi Fudd Balances Brands and Basketball

Azzi Fudd is already a star on the basketball court. Now she’s leading a generation of college players who are able to be stars off the court, and make a lot of money while doing it.

The 19-year-old sophomore at the University of Connecticut has signed deals with Chipotle, American Eagle and Steph Curry’s SC30 brand, leveraging her spot on one of the winningest teams in history. The UConn women’s team has won 11 national championships and launched the careers of professionals and Olympians including Rebecca Lobo, Diana Taurasi and Sue Bird.