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TikTok Stars Charli, Dixie D’Amelio to Start Own House of Brands

Family raises $6 million in financing round to branch out beyond endorsements, plans women’s footwear, skincare products. 

(L-R) Heidi D'Amelio, Dixie D'Amelio, Charli D'Amelio and Marc D'Amelio

(L-R) Heidi D'Amelio, Dixie D'Amelio, Charli D'Amelio and Marc D'Amelio

Photographer: Dia Dipasupil/Getty Images

The social media stars of the D’Amelio family have raised funds to start their own brands as they look to grow their own business rather than focus solely on influencer deals.

Investors including Fanatics Inc. Chief Executive Officer Michael Rubin, Apple Inc.’s Eddy Cue and Autograph co-chairman Richard Rosenblatt took part in the $6 million financing round set to be announced Tuesday. Lions Gate Entertainment head Jon Feltheimer and United Talent Agency also backed the new venture as it hires staff and prepares to debut its first products in the coming months.