Skip to content

Tencent Set to Double Ubisoft Stake in Latest Overseas Bet

  • Tech giant buys 49.9% of holding company’s indirect stake
  • Ubisoft founding family retains control of game publisher
Updated on

Ubisoft Entertainment SA shares sank 12% in Paris after Chinese gaming giant Tencent Holdings Ltd. raised its stake, which analysts said could put a full takeover on the back burner.

Tencent will buy 49.9% of the Guillemot Brothers Ltd. holding company, according to a statement late Tuesday. The Chinese tech giant will pay 200 million euros ($198 million) to buy an indirect stake in Ubisoft at an implied value of 80 euros per share, and invest a further 100 million euros in the holding company.