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Future of British Business

Ben & Jerry’s Makes Fresh Push to Stop Israel Ice Cream Deal

Ben & Jerry's ice cream in Jerusalem.

Ben & Jerry's ice cream in Jerusalem.

Photographer: Ahmad Gharabli/AFP/Getty Images

Ben & Jerry’s is renewing its effort to unwind a contentious decision by parent company Unilever Plc to sell the ice-cream business in Israel. 

The Vermont-based ice-cream maker will confirm as early as Tuesday that it plans to file a revised complaint in New York federal court in the coming weeks, said two people familiar with the matter. Ben & Jerry’s independent board wants to stop Unilever’s sale of its brand and trademark to local licensee Avi Zinger as the deal allows the ice cream to be sold in the Israeli-occupied West Bank.