Technology & Skills
Starbucks Workers Are Winning the Union Fight on TikTok
The group’s TikTok account has surged in recent weeks, hitting 260,000 followers with videos racking up millions of views.
The workers trying to unionize Starbucks are adding viral TikTok videos to traditional organizing methods such as picketing.
Photographer: David Ryder/BloombergThis article is for subscribers only.
The union battle at Starbucks has spread to TikTok. And the baristas are winning.
A TikTok account run by Starbucks Workers United, the group of employees aiming to unionize the world’s largest coffee chain, has taken off this month with several viral posts. One video showing employees staging a walkout after the firing of a coworker has more than 28 million views. In recent weeks, the account’s followers have ballooned from about 50,000 to more than 260,000.