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Lula Seeks to Win Over Brazil’s Middle-Class Voters as Support Stalls

  • Incumbent Bolsonaro gets more support from middle class
  • Taxes, education, healthcare and corruption weigh heavily
Luiz Inacio Lula da Silva

Luiz Inacio Lula da Silva

Photographer: Tuane Fernandes/Bloomberg

Presidential front-runner Luiz Inacio Lula da Silva’s campaign is growing concerned about winning over the middle class, a key constituency in Brazil’s election, as his lead in polls stalls just weeks ahead of the vote, according to three people close to the candidate.

The segment of middle-income earners is seen by Lula’s team as one of the biggest obstacles to boosting voter intentions that have stagnated around 43%-45% this month, the people said, requesting anonymity because the discussion isn’t public. Incumbent Jair Bolsonaro currently has more backing among those workers, according to a DataFolha survey released Aug 18.