Corn is having a viral moment on the Internet just as commodity traders worry about tight supplies.
The online obsession began earlier this month after Julian Shapiro-Barnum — who produces the video series, Recess Therapy — interviewed a young boy who really, really seems to love corn. The original video, in which the boy describes corn as “a big lump with knobs,” was picked up by a meme account on TikTok, where it drew 16 million views. A musical remix posted by The Gregory Brothers achieved even wider recognition with more than 33 million views on the social platform. It even inspired spin-off videos from brands like United Airlines and the NFL’s Tennessee Titans.