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Look Out, Corn Kid, the Future of Your Favorite Crop Is Far From ‘Corntastic’

While the commodity’s cachet is growing online, real-world supplies have been hit by war and extreme weather.

Corn in Leland, Mississippi, on Aug. 16.

Corn in Leland, Mississippi, on Aug. 16.

Photographer: Rory Doyle/Bloomberg
Updated on

Corn is having a viral moment on the Internet just as commodity traders worry about tight supplies.

The online obsession began earlier this month after Julian Shapiro-Barnum — who produces the video series, Recess Therapy — interviewed a young boy who really, really seems to love corn. The original video, in which the boy describes corn as “a big lump with knobs,” was picked up by a meme account on TikTok, where it drew 16 million views. A musical remix posted by The Gregory Brothers achieved even wider recognition with more than 33 million views on the social platform. It even inspired spin-off videos from brands like United Airlines  and the NFL’s Tennessee Titans