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‘Go Gray’: Brands Jump Into Fray Over Sacked Female TV Anchor

Lisa LaFlamme 

Lisa LaFlamme 

Photographer: George Pimentel/Shutterstock

Global consumer brands are wading into a national uproar over the firing of a popular female television anchor by one of Canada’s largest media companies. 

It’s been almost two weeks since Lisa LaFlamme, 58, announced that she had been dropped by BCE Inc.’s CTV network as chief anchor of the country’s most-watched nightly news show. The disclosure sparked accusations of ageism -- after 35 years with the network, she was replaced by a 39-year-old man -- which gained momentum after a newspaper report suggested the move may have been influenced by her decision to let her hair go gray during the pandemic.