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Gen Z Shows TikTok What Life's Like on Wall Street, Where Confidentiality Is Key

Interns and entry-level analysts are increasingly posting about their lives in an industry characterized by its confidentiality.

Bloomberg business news
Wall Street Hit With Tell-All TikToks

When Naeche Vincent’s employer told her she had to start coming to the office last year, she decided to make a TikTok video about preparing to step foot inside the Wall Street investment bank for the first time.

The 24-year-old, whose videos have garnered more than 2.4 million likes, had been working from home since she started as an analyst in 2020 and wanted to make a good first impression. She needed to buy new work clothes, get her eyebrows done and switch to a less dramatic manicure.