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A Bad Year May Get Worse for Snapchat and Facebook Owners

  • Digital advertisers have seen estimates and their shares slump
  • Forecasts may have further to fall, Piper Sandler analyst says
Updated on

A bad year for digital advertisers may not be done yet.

The likes of Snap Inc., Pinterest Inc. and Meta Platforms Inc. have seen both estimates and their stock prices slide this year amid mounting competition and falling corporate ad budgets.