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NFL’s Dak Prescott Signs Multiyear Deal With

The Dallas Cowboys quarterback will do ads and appearances as the crypto industry gets deeper into sports 

Dak Prescott

Dak Prescott

Photographer: C. Morgan Engel/Getty Images

Dallas Cowboys quarterback Dak Prescott has signed a multiyear endorsement deal with cryptocurrency firm as the crypto industry boosts its presence in sports to lure more users.

As part of the agreement, the two-time Pro Bowler will appear in advertisements on television, radio and social media and will make appearances at events. Financial terms weren’t disclosed.