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Pursuits

NFL’s Dak Prescott Signs Multiyear Deal With Blockchain.com

The Dallas Cowboys quarterback will do ads and appearances as the crypto industry gets deeper into sports 

Dak Prescott

Dak Prescott

Photographer: C. Morgan Engel/Getty Images

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Dallas Cowboys quarterback Dak Prescott has signed a multiyear endorsement deal with cryptocurrency firm Blockchain.com as the crypto industry boosts its presence in sports to lure more users.

As part of the agreement, the two-time Pro Bowler will appear in advertisements on television, radio and social media and will make appearances at events. Financial terms weren’t disclosed.