Skip to content

China’s Pinduoduo to Enter US Market in First International Step

  • Slowing Chinese economy makes search for growth more urgent
  • PDD pioneered social e-commerce and group buying in China

Pinduoduo Inc., one of China’s biggest e-commerce operators, is preparing to enter the North American market in its first cross-border expansion, according to people familiar with its plans.

The Shanghai-based company is looking for new growth avenues at a time when its domestic economy is sputtering, and will follow in the footsteps of successful international ventures like Shein and AliExpress. It’s currently preparing its merchant partners for the move, the people said, asking not to be named as the matter is not yet public.