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Ben & Jerry’s Loses Bid to Block Ice Cream’s Sale in West Bank

  • Judge said ice cream maker’s claims were ‘too speculative’
  • Ben & Jerry’s sued over parent Unilever’s Israeli brand sale
Updated on

Ben & Jerry’s lost an unusual bid to block its corporate parent, Unilever Plc, from going forward with a deal to allow its ice cream to be sold in the Israeli-occupied West Bank.

The Vermont-based ice cream maker claimed in a suit that Unilever’s sale of its brand and trademark in Israel to a local company violated the 2000 agreement by which the consumer products giant acquired Ben & Jerry’s and runs against its “core values.” Unilever maintained that the agreement gave Ben & Jerry’s no power to challenge the deal, which closed in June.