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Rivian Cancels Least Expensive Version of Electric Pickup Truck

The central touchscreen display inside the Rivian R1T electric vehicle (EV) pickup truck.

The central touchscreen display inside the Rivian R1T electric vehicle (EV) pickup truck.

Photographer: Jamie Kelter Davis/Bloomberg
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Rivian Automotive Inc. eliminated the least expensive trim of its R1T electric pickup truck, the company confirmed via email, effectively raising the price of its entry-level model.

Demand for the Explore model, which retailed at $67,500, was smaller than anticipated, and eliminating it will help the EV manufacturer “streamline our supply chain and ultimately deliver vehicles more quickly,” according to a letter cited on the Rivian Owners Forum Thursday.