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Qualcomm Is Plotting a Return to Server Market With New Chip

  • Amazon has agreed to take a look at company’s offerings
  • Qualcomm abandoned an earlier foray into market four years ago
Qualcomm headquarters in the Sorrento Valley neighborhood of San Diego, California.

Qualcomm headquarters in the Sorrento Valley neighborhood of San Diego, California.

Photographer: Bing Guan/Bloomberg
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Qualcomm Inc. is taking another run at the market for server processors, according to people familiar with its plans, betting it can tap a $28 billion industry and decrease its reliance on smartphones.

The company is seeking customers for a product stemming from last year’s purchase of chip startup Nuvia, according to the people, who asked not to be identified because the discussions are private. Amazon.com Inc.’s AWS business, one of the biggest server chip buyers, has agreed to take a look at Qualcomm’s offerings, they said.