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Keurig Dr Pepper Is in Talks to Buy Bang Energy Owner VPX

  • Talks are early, transaction price hasn’t been finalized
  • Florida-based company had $1.4 billion in retail sales in 2021
Bang energy drinks

Source: Bang Energy Drinks

Updated on

Keurig Dr Pepper Inc. is in talks to acquire the closely held maker of Bang Energy drinks, according to people with knowledge of the matter, the latest potential tie-up in the rapidly consolidating beverage market.

The price for Vital Pharmaceuticals Inc., also known as VPX, hasn’t been finalized. One of the people said the company could be valued at more than $2 billion, while another person placed the figure at more than $3 billion. The people asked not to be identified because the discussions are private. The talks are at an early stage and could still fall apart.