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Geneva Auto Show Trades Snow for Sand as Qatar to Host 2023 Event

Covers sit on Ferrari automobiles at Geneva International Motor Show in Geneva, Switzerland.

Covers sit on Ferrari automobiles at Geneva International Motor Show in Geneva, Switzerland.

Photographer: Jason Alden/Bloomberg

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Geneva’s auto show is abandoning its namesake location in Switzerland next year and instead will be held in Doha, Qatar, switching its traditionally chilly venue in alpine Europe to the balmy Middle East.  

Organizers of the event, which is formally known as the Geneva International Motor Show, attributed the decision to hold the show outside its home town to unspecified economic, geopolitical and pandemic-related concerns.