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Embracer CEO Eyes IP Boost After Buying ‘Lord of the Rings’

Copies of J.R.R. Tolkien's "Lord of the Rings".

Copies of J.R.R. Tolkien's "Lord of the Rings".

Photographer: Daniel Acker/Bloomberg.

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Embracer Group AB, one of Europe’s biggest gaming firms, ramped up its acquisition pace after striking deals for six companies including the intellectual property rights for “The Lord of the Rings” Trilogy and “The Hobbit.”

“Gaming is the best way to monetize IPs in the long term but not necessarily the most efficient way to create new IPs,” Embracer’s chief executive, Lars Wingefors, said in an interview following the group’s second-quarter report.