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Big Ten Sets College Record With $1 Billion-a-Year Broadcast Deal

  • Fox to pay $400 million a year for football, men’s basketball
  • New deal nearly triples size of prior agreement with Fox, ESPN
The Big Ten logo on yardage markers.

The Big Ten logo on yardage markers.

Photographer: G Fiume/Getty Images

Fox, CBS and NBC will collectively pay $1.1 billion a year for the rights to broadcast Big Ten Conference sports in the largest deal of its kind for college athletics.

Fox Corp. will pay about $400 million per year to televise football and men’s basketball games, with the opportunity to carry more sports throughout the year, according to a person familiar with the matter. Paramount Global’s CBS and Comcast Corp.’s NBC are each paying about $350 million annually, as Bloomberg previously reported.