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Decades After Coining ‘ETF,’ Morgan Stanley Is Finally Launching Its Own

  • Firm files for four equity-tracking ESG-flavored funds
  • Morgan Stanley’s asset management arm oversees $1.4 trillion

Almost three decades after coining the term “exchange-traded fund,” Morgan Stanley is finally set to enter the $6.9 trillion ETF arena with its own products. 

The James Gorman-led bank applied for four socially conscious funds on Tuesday tracking US and international equities, according to a Tuesday filing with US regulators. The filing lands months after Morgan Stanley revealed plans to create a dedicated ETF platform in an internal memo.