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Meta Pulls Out Familiar Playbook Ahead of US Midterms

  • Nick Clegg says company aims to ‘be consistent, be clear’
  • Meta tweaks political advertising policies ahead of midterms
Meta headquarters in Menlo Park, California.

Meta headquarters in Menlo Park, California.

Photographer: Nick Otto/Bloomberg

After years of revising and updating its election strategy, Meta Platforms Inc. is pulling out a familiar playbook for the US midterms, sticking with many of the same tactics it used during the 2020 general election to handle political ads and fight misinformation.

That largely means focusing on scrubbing misinformation about voting logistics and restricting any new political ads in the week prior to Election Day.