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Paramount Jumps After Reaching Streaming Deal With Walmart

    

    

Photographer: AaronP/Bauer-Griffin/GC Images/Getty Images
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Paramount Global reached a deal with Walmart Inc. to offer its streaming service to subscribers of the retail giant’s membership program.

Under the agreement, Walmart+ members will have access to the Paramount+ Essential plan, an ad-supported version of the streaming service, at no additional cost, according to a statement Monday. The offering may bolster Walmart’s appeal as it tries to win customers from Amazon.com Inc., which offers Prime Video streaming to its members.