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N.Y. Times Activist Reflects Media Shift From Growth to Profits

The New York Times Building in New York City.

The New York Times Building in New York City.

Photographer: Anela Weiss/AFP/Getty Images

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For years, Wall Street rewarded the New York Times Co. with an ever-rising stock price as it continued to introduce new subscription services and sign up online customers.

Now, an activist investor is urging the company to raise prices and wring more profits from a lineup of services that includes games, recipes, sports and product reviews, as well as its flagship newspaper.