Skip to content

Political Ad Spending for Midterms Is Set to Hit Record $9 Billion

  • Some $9.7 billion could be spent to influence elections
  • Polarization and a Congress up for grabs driving spending
Herschel Walker speaks at a rally in Athens, Georgia.
Herschel Walker speaks at a rally in Athens, Georgia.Photographer: Megan Varner/Getty Images

Political ad spending in the 2022 midterms has already broken a record for off-year congressional elections and is set to plow through the all-time high of $9 billion spent on the 2020 presidential contest.

Money spent on broadcast, cable, streaming and digital platforms to sway voters ahead of November elections is on track to more than double this year to $9.7 billion from what was spent on the 2018 midterms, according to a projection by AdImpact, a firm that tracks political advertising spending.