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Disney+ Raises Streaming Price by 38%, Offers Plans With Ads

  • Company adds 14.4 million new subscribers to Disney+ service
  • Chief financial officer lowers 2024 Disney+ subscriber target
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WATCH: Walt Disney Co. is raising the price of its flagship Disney+ streaming service by 38%, part of a plan to generate more revenue for its money-losing online businesses. Source: Bloomberg
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Walt Disney Co. shares surged the most since December 2020 after the company reported better-than-expected subscriber growth for its streaming service and said it would raise the price of Disney+ by 38% to boost revenue. 

On Dec. 8, Disney will introduce an ad-supported version of the flagship streaming service and raise the price of the ad-free option to $11 a month, the entertainment giant said Wednesday. Prices for some packages that include Hulu and ESPN+ will also rise.