Skip to content
Business
Screentime

Apple Ramps Up Its In-House Podcasting Efforts With Studio Deal

The company has signed an agreement with Futuro Studios and is seeking other arrangements to fund shows

Apple, already one of the biggest distributors of audio programming, is funding more shows itself.

Apple, already one of the biggest distributors of audio programming, is funding more shows itself.

Photographer: Gabby Jones/Bloomberg

Apple Inc., stepping up its spending on original podcasts, signed an agreement with a Pulitzer Prize-winning studio and is holding talks with other companies about additional deals.

The iPhone maker is looking to add original content to its Podcasts app that it hopes could eventually turn into shows on its Apple TV+ service. The deal — an agreement with Futuro Studios, the maker of the criminal-justice series “Suave” — will fund development and production of podcasts, according to people familiar with the situation. In exchange, Apple will have the first chance to turn any podcast into a film or TV show.