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Unity-IronSource Deal Threatened by $20 Billion AppLovin Bid

  • Unity had already agreed to buy AppLovin rival IronSource
  • All three companies’ shares are down this year amid game slump
Adam Foroughi
Adam ForoughiSource: AppLovin
Updated on

AppLovin Corp. made an unsolicited proposal to merge with Unity Software Inc. in an all-stock deal valued at $20 billion, potentially upending Unity’s plan to buy a competitor.

AppLovin, which markets software platforms for app developers to help them find customers and bring in revenue, is offering gaming platform Unity an alternative to its recently announced $4.4 billion deal to buy IronSource. The deal proposed Tuesday is structured as a takeover that allows Unity to run the combined company.