Skip to content
Pursuits
Cars

Lamborghini CEO on Going All Electric: ‘We Don’t Need to Decide Now’

The brand is seeing record sales on gas-guzzling supercars, and hybrids are on the way. But it’s still undecided on all-electric vehicles. 

In the first half of 2022, the Urus SUV was responsible for 61% of sales at Lamborghini. 

In the first half of 2022, the Urus SUV was responsible for 61% of sales at Lamborghini. 

Source: Lamborghini

Lamborghini will spend more than $1.8 billion to build hybrid versions of its rowdy Italian SUV and powerful supercars by 2024.

But the proposed hybrids are likely to be paltry compared to the volume of throaty V12 engines that the 59-year-old brand is famous for producing. Last year, Lamborghini recorded its best annual sales results, with 8,405 cars delivered globally. And company executives have yet to specify when—if ever—they will focus only on electric vehicles.