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EA Seals Sponsorship Pact for Spain Football League

  • EA SPORTS FC will become title sponsor for LaLiga competitions
  • Accord links brand to one of world’s top football tournaments

Electronic Arts Inc. sealed an accord with LaLiga to sponsor Spain’s top football league, replacing Banco Santander SA, the country’s biggest bank.

Under the agreement, LaLiga competitions will carry the Californian firm’s EA SPORTS FC game brand, according to a statement from the two parties. Financial terms and the exact duration of the deal, which takes effect from the 2023-2024 season, weren’t disclosed.