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South African Grocers Target Top Spenders as Inflation Bites

  • Retailers want to hold on to ‘resilient’ high-income customers
  • Grocer Pick n Pay launched its new premium range this week
Pick n Pay’s Crafted Collection range
Pick n Pay’s Crafted Collection range

Source:  Pick n Pay Stores Ltd.

The war for South Africa’s wealthiest shoppers is escalating as inflation bites

This week Pick n Pay Stores Ltd., one of South Africa’s three largest grocers, launched its own top-end food brand -- one that’s similar to that of the leading retailer Shoprite Holdings Ltd.