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Lula Starts Campaign With Offensive to Charm Brazil Agribusiness

  • Lula’s official campaign starting at convention in Brasilia
  • Election front-runner reaching out to key Bolsonaro supporters
Brazil's presidential front-runner Luiz Inacio Lula da Silva, left, speaks with his running mate Geraldo Alckmin

Brazil's presidential front-runner Luiz Inacio Lula da Silva, left, speaks with his running mate Geraldo Alckmin

Photographer: Victor Moriyama/Bloomberg

Luiz Inacio Lula da Silva, the front-runner in Brazil’s upcoming election, is stepping up efforts to win over one of President Jair Bolsonaro’s key constituencies: agribusiness. 

Lula, who officially kicks off his campaign with a convention in Brasilia on Friday, has given his centrist running mate Geraldo Alckmin the mission to build bridges with rural leaders. The plan, says lawmaker Neri Geller, vice president of the farming caucus in the lower house, is to reminding them of how prosperous the sector was between 2003 and 2010, when the leftist former president governed the country.