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Technology

Gen Z Uses TikTok Like Google, Upsetting the Old Internet Order

  • Combination of search, social and fun clips wins over young
  • Rivals use upstarts to deflect claims they’re anti-competitive
    

    

Photographer: Hollie Adams/Bloomberg

Google is for search. TikTok is for entertainment. At least that’s how it used to be.

But for the rising generation of teens and young adults, TikTok is becoming the place to find information, taking on the functions of established internet giants. The service, which boasts more than a billion users, is more than just an app where 10-to-25-year-olds watch video clips, and the older guard is taking notice.