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Bolsonaro’s Image Gains Among Women After Re-Election Campaign Kickoff

  • First Lady Michelle Bolsonaro gave opening campaign remarks
  • Government approval ratings approved among poor after cash aid
President Jair Bolsonaro with First Lady Michele Bolsonaro at his party’s convention in Rio de Janeiro on July 24.

President Jair Bolsonaro with First Lady Michele Bolsonaro at his party’s convention in Rio de Janeiro on July 24.

Photographer: Andre Borges/Bloomberg

President Jair Bolsonaro’s popularity grew among women, the poor and voters from Brazil’s northeast after he launched his re-election campaign hand-in-hand with his wife and announced bigger cash handouts, according to the latest poll.

The far-right president would win 27% of female voting intentions, up from 21% in June, a Datafolha poll showed on Friday. That’s still far behind the standing of his main challenger, Luiz Inacio Lula da Silva, who would get 46% of their votes, down from 49% previously.