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Future of British Business

Unilever Urges Ben & Jerry’s to Avoid Political Rows

  • Ice cream brand is suing Unilever over Israeli West Bank deal
  • CEO Jope dismisses speculation that Ben & Jerry’s may be sold
Ben & Jerry's ice cream

Ben & Jerry's ice cream

Photographer: Tiffany Hagler-Geard/Bloomberg

Unilever Plc has told Ben & Jerry’s it should steer clear of “geopolitics”, as the ice cream brand sues its corporate parent over sales in the Israeli-occupied West Bank.

“There is plenty for Ben & Jerry’s to get their teeth into on their social justice mission without straying into geopolitics and I’m sure the brand will continue to enjoy a very bright future doing just that,” Unilever Chief Executive Officer Alan Jope said Tuesday on a call with journalists.