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VW’s Affordable Brands to Become More Similar Under the Hood

  • Skoda, Seat, VW nameplates to share more parts, factories
  • Carmaker targets 20% efficiency gain in costly electric shift
Thomas Schaefer
Thomas SchaeferPhotographer: Krisztian Bocsi/Bloomberg
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Volkswagen AG’s main volume nameplates will share more parts and factories to boost efficiencies as the carmaker battles to lift profitability in the more affordable range of its portfolio. 

To differentiate between its namesake VW, Seat and Skoda brands, Europe’s largest automaker will emphasize individual design, the new head of VW’s main car brand Thomas Schaefer said in an interview. The company has long struggled to rein in complexity of multiple engine and trim variants across its sprawling offering that includes the upscale VW Touareg SUV and the Skoda Fabia.