Skip to content
Pursuits
Checkout

Bread at $10 a Loaf Arrives as Inflation Saps Demand for Basics

Prices for frequent purchases often weigh heaviest on consumer sentiment. Now bread inflation is in sticker-shock territory.

Flat & Point in Chicago priced its 2-pound loaves at $10 to offset higher organic ingredient costs.

Flat & Point in Chicago priced its 2-pound loaves at $10 to offset higher organic ingredient costs.

Photographer: Christopher Dilts/Bloomberg

People really begin noticing inflation when it shows up in things that they regularly buy. That’s why gasoline and milk get so much attention. Add bread to a growing list of basics that are rising in price and crushing consumer sentiment.

Amid the highest US inflation in four decades, bread prices have soared this year, pushing more premium options to an unheard-of $10 a loaf and beyond.