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Disney Scores $9 Billion in Upfront Ad Sales With 40% of Spending Going Online

The Disney+ website on a smartphone on July 18.

The Disney+ website on a smartphone on July 18.

Photographer: Gabby Jones/Bloomberg

Walt Disney Co. said advertisers agreed to buy $9 billion in commercials across its various channels and streaming services for the 2022-2023 TV season.

Disney said Monday that the so-called upfront purchases were the strongest in the company’s history. About 40% of spending went to its online offerings, including the Disney+, Hulu and ESPN+ streaming services.