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Cleaner Tech

Can AI Clean Up One of the Dirtiest Corners of the Corporate World?

Seattle startup Phaidra lowers energy bills by automating building controls for power plants.

Nippon Paper Restarts A Paper Machine

Photographer: Tomohiro Ohsumi/Bloomberg

Industrial production is one of the dirtiest corners of the corporate world. A startup from former Google engineers thinks it can clean it up with artificial intelligence.

Phaidra, a company based in Seattle, sells AI software to automate building controls for power plants and other industrial giants. It's relying on the same fix as their former company, DeepMind, Google's research lab. For several years, DeepMind has let its AI system manage the temperature controls inside Google data centers, ultimately shaving huge chunks off the company’s electricity bill.