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Future of British Business

Britons Still Rushing to Buy Vitamins as Covid Cases Surge

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British consumers are buying more illness prevention treatments than before the pandemic seeking to boost immunity as new Covid infections surge again.

People bought 7.5% more vitamins, minerals and supplements in the year ended June 11 than before the pandemic, according to figures from data and analytics provider IRI. Sales of over-the-counter medication, excluding pain relief products which have seen supply issues, fell 10.3% over the same period.