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Amazon Prime Day Pushed Web Sales Up 8.5% to $11.9 Billion

  • Inflation-weary shoppers mostly focused on household items
  • Sale lifted traffic on web stores operated by Walmart, Target
A worker delivers packages on Amazon Prime Day in New York.
A worker delivers packages on Amazon Prime Day in New York.Photographer: Michael Nagle/Bloomberg
Updated on

Online spending in the US rose 8.5% to $11.9 billion during Amazon.com Inc.’s two-day Prime Day promotion, according to Adobe Inc., helping boost traffic on competing sites such as Walmart.com and Target.com that held their own sales.

Amazon sold more than 300 million items over two days, more than any previous Prime Day, the company said Thursday. Best-selling items included diapers, beauty products and Apple watches, according to Amazon.