Skip to content

Unity to Buy IronSource in $4.4 Billion Deal for Ad Tech

  • Company lowers revenue forecast, sending shares plunging
  • Apple’s ad-tracking changes have hit Unity’s Operate Solutions
Updated on

Unity Software Inc. agreed to buy app monetization company IronSource in an all-stock deal valued at about $4.4 billion to help the gaming platform boost its advertising technology, which has suffered under recent data-privacy changes by Apple Inc. The company also lowered its annual revenue forecast, sending shares plunging 18%. 

The two companies have “some overlap,” Chief Executive Officer John Riccitiello said in an interview, citing the two companies’ ad networks and ability to “collect a lot of data.” However, Riccitiello says it would “take years” for Unity to internally build parts of IronSource’s ad technology, which gives game developers tools to find customers, make their games stickier, and earn money faster.