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‘God Bless America ETF’ May Be Coming Soon With the Ticker YALL

  • YALL will invest in firm with a record of creating US jobs
  • Other principles-based ETFs have struggled to attract assets
The American flag hung on the exterior of the New York Stock Exchange.

The American flag hung on the exterior of the New York Stock Exchange.

Photographer: Scott Eells/Bloomberg

An exchange-traded fund is in the works that is looking at brandishing the made-in-the-USA label. But it’s an American fund with a twist -- it will remove any companies the firm deems “activist.”

The God Bless America ETF, advised by the Toroso Investments and sub-advised by Curran Financial Partners, will seek to invest in U.S.-listed companies with a “track record of creating American jobs,” according to a Tuesday filing with the Securities and Exchange Commission. The actively managed ETF, which will trade under the ticker YALL, will screen out firms that have “emphasized political activism and social agendas at the expense of maximizing shareholder return.”