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Warner Bros. Discovery in Talks With Amazon for New HBO Max Deal

A deal could reverse a decision that cost Warner 5 million subscribers.

Warner Bros. Discovery Inc. has been in talks with Inc. about restarting a distribution agreement for the online retailer to sell Warner’s HBO Max along with its Prime Video service.

A deal to resell the HBO Max streaming service could come this year, according to several people familiar with the discussions who asked to not be identified because the negotiations are private. The talks could still falter. Warner Bros. Discovery will only cut a deal if Amazon agrees to some additional terms, such as sharing data about viewer behavior.