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Heinz Says New Steelers Stadium Deal Was ‘Significantly More Than We Could Justify’

Heinz Field in Pittsburgh, Pennsylvania.

Heinz Field in Pittsburgh, Pennsylvania.

Photographer: Gregory Shamus/Getty Images

After 21 years and more than $57 million, the Pittsburgh Steelers will no longer be playing in Heinz Stadium. 

Acrisure, a privately-held insurance company, signed a 15-year deal for the naming rights of the NFL team’s stadium in Pennsylvania. The firm declined to give financial terms, but a spokesman for Kraft Heinz Company said it was too rich for the ketchup-maker.