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Volkswagen CEO Eyes ‘Big Moves’ in China to Gain Thousands of Coders

  • German firm wants to improve the user experience of its cars
  • Tapping into local tastes key to compete with BYD, Nio
Assembly of Volkswagen's ID.3 Electric Vehicle
Photographer: Liesa Johannssen-Koppitz/Bloomberg
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Volkswagen AG is planning major investments in China to employ “several thousand” software engineers and catch up with local rivals when it comes to equipping cars with the latest digital technology, Chief Executive Officer Herbert Diess said.

“It’s probably not enough just to hire people from other companies,” Diess said in video posted this week on LinkedIn. “We are considering also big moves in China.”